WE ARE
THE COOKIE LABS

As a digital studio in Munich, we are specialised in the design and development of engaging user experiences.

By combining storytelling, gamification and state-of-the-art technology, we create digital solutions that help brands stay relevant, adaptable and competitive in a constantly evolving digital landscape.

OURVISION

The best digital experiences haven’t been built yet.

Not because the technology isn’t there — but because most people are still asking yesterday’s questions. We ask different ones. We look for the moments where storytelling, technology and human behaviour collide, and we build something worth remembering.

WHO WEBUILD FOR

We don’t build for everyone, and that’s by design.

Our clients — from nonprofits to global brands — share a belief: that the real competitive edge isn’t shouting louder, it’s showing up smarter. In the right place, in the right format, at the moment when your audience is actually ready to listen.

That’s what we help you build for.

LEGO
Hasbro
o2
Deutsche Bahn
Paramount
McDonald's
Sony Music
McFIT
Jägermeister
Rothaus
SWR3
Antenne Bayern
ABB
Teufel
BMW Motorrad
Deutsche Messe
ABB
FC Bayern Basketball
G-Star RAW
Superga
Reckitt
Werner & Mertz
STRABAG
ABB
Swiss Prime Site
ABL
ODEG
LMU Klinikum
Novartis
Schöpflin Stiftung
Hugendubel
Carlsen
Panini
DETAIL
FundraisingBox
UN Women Deutschland
Médecins Sans Frontières
Frauenkirche Dresden
CBM Christoffel-Blindenmission
foodwatch
OMD
Menschen für Menschen
Schindler Parent
Wavemaker
Engel & Zimmermann

Satellite
Poster “Long Live the Content Hub”: the Cookie Labs astronaut mascot wears a crown and relaxes in front of screens showing charts and cookies.

Static Is Dead. Long live the CONTENT HUB.

Your website shouldn’t just exist – in the age of AI it should work.

Poster “Time to Change”: the astronaut mascot floats through a burst of green and blue light rays.

Simulating Change

When change is hard, simulation makes it safe. Narrative training journeys for schools, clinics and leadership teams.

Poster “Long Live the Content Hub”: the Cookie Labs astronaut mascot wears a crown and relaxes in front of screens showing charts and cookies.

Static Is Dead. Long live the CONTENT HUB.

Your website shouldn’t just exist – in the age of AI it should work.

Poster “Time to Change”: the astronaut mascot floats through a burst of green and blue light rays.

Simulating Change

When change is hard, simulation makes it safe. Narrative training journeys for schools, clinics and leadership teams.

Poster “Finding a Way”: the astronaut mascot plots a route on a star map with a compass.

From Foot Traffic to Story Flow

Wayfinding meets engagement with interactive tour logic that turns visitors into participants across events and mobility.

Poster “Join the Resistance”: an astronaut with a question mark on the visor reaches out in space, with Earth and a rocket behind.

Recruiting for a Moving World

Recruiting across markets and cultures with performance media and storytelling that attracts the right candidates.

Poster “Multi-Dimensional”: a film projector on a floating chessboard island projects a sphere made of cookies.

Amplifying Brands

Turning products into experiences using AR to bridge real-world limitations and digital attention.

Poster “Innovation Alert!”: a spaceship cockpit with a warning triangle on its monitor.

When Innovation Needs a Stage

Making complex innovation tangible with immersive displays that invite interaction instead of explanation.

Poster “The Right Move”: the astronaut mascot ponders a game of chess on an asteroid.

We Understand Online Media

From buzz to footfall — precision media strategy across YouTube, social and location targeting.

Poster “Prepare for Impact”: a giant cookie hurtles like a comet towards a flat Earth.

The Future of Digital Fundraising

E-commerce mechanics, contactless giving and human-first donation journeys. All built on FundraisingBox.

„Insanity is doing the same thing over and over again and expect different results.“

Albert Einstein,
on marketing and media plans.

Start your mission with us

The Cookie Labs GmbH

Stahlgruberring 3
81829 Munich
Germany

What are you interested in?